Are you too bamboozled by the idea of kickstarting an online business that provides you immediate returns? Then drop this notion because it is a fantasy!
A wise artist is one who takes a plunge on the online platform and stays for the whole journey where he will over time view his losses turning into a profit and his followers turning into his clients by abiding by this fruitful advice.
Be calm, but not hopeless
Your career may take some time to go uphill. Although online buying and selling of art pieces have become trendy, do not expect immediate sales in your newly set art venture. Your potential customers tend to follow your work and blogs for months, even years, until they are confident enough about your authenticity and skills to make a purchase.
After investing months of effort, and getting no response in return, artists eventually translate failure for themselves. That is where they are wrong. They decide to back out when they are very close to their goal, having established their worth in the sight of their clientele.
Initially, you should measure your success not in dollars but by tracking the growth in your followers on your social media page to see how appreciated your artworks are.
Like any other business that flourishes, you need to invest in marketing yourself. Consider that as your capital investment because, in the initial years, every business focuses on getting itself known. Later come the sales. The same is the case with your online business. Also, establish your presence on all social media platforms to target the biggest audience base.
Give life to your paintings or digital art
A good piece of art is one that communicates with its collector, making emotional ties and associations. You should aim to touch the heartstrings of your customer by invoking emotions and telling a story through your canvas, compelling them to make the purchase.
Think more like an entrepreneur by learning SEO engines
SEO (Search Engine Optimization) implies engaging in an advertisement by employing keywords that can widen your target market. These keywords are chosen based on the search queries entered, usually on Google, by customers when making a purchase or looking for a product.
By concentrating on your SEO words selection, your website will rank higher in search results, and there is eventually going to be a higher influx of visitors on your website. The higher the reach, the higher the sales.
An online presence could be complemented by an offline existence.
When we talk about selling art online, we do not negate the effectiveness of having a physical presence like having your art displayed at a local art gallery or an art fair. An actual existence in the market attracts the market niche that is interested in your work and builds your reliability with them.
An online work platform needs an acceleration that is provided by first operating through local art galleries and finding a loyal clientele.
Share your success story
Like any other product, your potential customer base is interested in knowing that there are others on the bandwagon who have purchased from you and were satisfied. Therefore, if you make any sales or are commissioned to produce an art piece for any place, keep updating your followers. Let them know of any projects that are under your wing or in process. Engage with your fan base.
Let your customer know that you are there and thriving. No one likes to support a business on the brink of breaking down no matter how attracted they are to make a purchase. A customer only gives his money to a brand that has lots of other people tied to it and that has lasted years in the market. Therefore, if you were on the verge of backing out, stay a little longer for your customer is just around the bend.